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How a coding error provided a rare glimpse into Latino identity among...

An error in how the Census Bureau processed data from a national survey provided a rare window into how Brazilians living in the U.S. view their identity. The post How a coding error provided a rare...

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How Public Polling Has Changed in the 21st Century

A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016....

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When surveying small populations, some approaches are more inclusive than others

Modern survey tools offer several ways to survey small populations, and in this explainer, we discuss the strengths and weaknesses of prominent approaches. The post When surveying small populations,...

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Q&A: A behind-the-scenes look at Pew Research Center’s extensive new survey...

This project is the largest nationally representative survey of its kind to date focused on Asian Americans. The post Q&A: A behind-the-scenes look at Pew Research Center’s extensive new survey of...

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5 things to keep in mind when you hear about Gen Z, Millennials, Boomers and...

It can be useful to talk about generations, but generational categories are not scientifically defined and labels can lead to stereotypes and oversimplification. The post 5 things to keep in mind when...

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How Pew Research Center will report on generations moving forward

When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers. The...

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Republican Gains in 2022 Midterms Driven Mostly by Turnout Advantage

68% of U.S. adults who voted in the 2020 presidential election turned out to vote in the 2022 midterms. Former President Donald Trump’s voters turned out at a higher rate in 2022 (71%) than did...

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Is China a religious country or not? It’s a tricky question to answer

Based on formal religious identity, China is the least religious country in the world - with just 10% of Chinese adults self-identifying with a religion. The post Is China a religious country or not?...

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Comparing Two Types of Online Survey Samples

Pew Research Center conducted a study to compare the accuracy of six online surveys of U.S. adults – three from probability-based panels and three from opt-in sources. On average, the absolute error on...

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National Public Opinion Reference Survey (NPORS)

NPORS is an annual survey of U.S. adults conducted by the Pew Research Center used to to produce benchmark estimates for several topics. The post National Public Opinion Reference Survey (NPORS)...

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Q&A: How – and why – we’re changing the way we study tech adoption

With our shift to using NPORS for studying topics like the digital divide, Americans can now respond by mail or online. This change in approach sets us up to continue studying tech adoption long into...

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Q&A: How we used large language models to identify guests on popular podcasts

We asked researchers how they used the newest generation of large language models to analyze roughly 24,000 podcast episodes. The post Q&A: How we used large language models to identify guests on...

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Who Are You? The Art and Science of Measuring Identity

As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here's a look at how we...

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Online opt-in polls can produce misleading results, especially for young...

We examine how an opt-in poll may have unintentionally misled the public about the sensitive issue of Holocaust denial among young Americans. The post Online opt-in polls can produce misleading...

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